Service

Influencer Program
Management

Not just a one-post deal. We build influencer relationships that compound — from seeding and gifting to long-term ambassador programs with real performance metrics and content that converts.

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Influencer Recruitment · Seeding & Gifting · Creative Briefs · Performance Tracking · Ambassador Programs · Content That ConvertsInfluencer Recruitment · Seeding & Gifting · Creative Briefs · Performance Tracking · Ambassador Programs · Content That ConvertsInfluencer Recruitment · Seeding & Gifting · Creative Briefs · Performance Tracking · Ambassador Programs · Content That ConvertsInfluencer Recruitment · Seeding & Gifting · Creative Briefs · Performance Tracking · Ambassador Programs · Content That ConvertsInfluencer Recruitment · Seeding & Gifting · Creative Briefs · Performance Tracking · Ambassador Programs · Content That ConvertsInfluencer Recruitment · Seeding & Gifting · Creative Briefs · Performance Tracking · Ambassador Programs · Content That Converts
Brand partnerships
10K–100K
Micro-influencer sweet spot
Vetted creators only

Every influencer screened for engagement quality & audience fit

avg. ROI vs one-off posts
PartnerLlama brand feel — influencer and creator partnership programs
Seeding & gifting
Creative briefs
Performance tracking
“Programs, not one-offs.”
— PartnerLlama approach
Why influencer programs

One-off posts get impressions. Programs get customers.

The brands winning with influencer marketing aren't running one-off campaigns — they're building structured programs with vetted creators, clear briefs, and performance tracking. We build those programs, manage the relationships, and make sure every creator is set up to convert.

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What's included

Influencer Recruitment

We source and vet creators by niche, engagement quality, and audience fit — not just follower count.

Seeding & Gifting

Product seeding campaigns managed end to end, from outreach to logistics and follow-up.

Creative Briefs

Clear, on-brand briefs that give creators direction without killing their authentic voice.

Performance Tracking

UTM links, affiliate codes, and monthly scorecards for every creator in your program.

Contracts & Payments

Rate negotiation, contract templates, usage rights, and payment processing handled for you.

Ambassador Programs

Long-term creator relationships with tiered incentives, exclusive perks, and compounding content.

10–30
Vetted creators to start
Avg. ROI vs one-off posts
10K–100K
Micro-influencer sweet spot
Full-cycle
Seeding to ambassador
FAQ

Frequently asked questions about influencer programs

What is the difference between influencer marketing and an influencer program?+

One-off influencer posts are a campaign. An influencer program is a structured, ongoing relationship with a curated group of creators — with briefs, performance tracking, content calendars, and compounding results over time. We build programs, not one-offs.

What types of influencers do you work with?+

We work across nano (1K–10K), micro (10K–100K), and macro (100K+) influencers depending on your goals and budget. We focus on engagement quality and audience fit over follower count.

How do you measure influencer performance?+

We track reach, engagement rate, click-through, conversions, and attributed revenue using UTM parameters and affiliate links. Every influencer gets a performance scorecard reviewed monthly.

Do you handle influencer contracts and payments?+

Yes. We manage the full commercial relationship — from rate negotiation and contract templates to payment processing and usage rights. You stay out of the admin.

Can you manage gifting and seeding campaigns?+

Absolutely. Product seeding and gifting are often the best way to start an influencer program. We manage the outreach, logistics coordination, and follow-up to turn gifted creators into long-term partners.

How many influencers do you typically manage per program?+

It depends on your budget and goals. We typically start with 10–30 vetted creators and scale from there based on performance. Quality over quantity is always our approach.

Ready to grow?

Ready to build your influencer program?

Let's talk about your brand, your audience, and what a high-converting influencer program looks like for you.

Book a discovery call →